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Established 2016
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  • How He-man Mastered the Universe: Toy to Television to the Big Screen by Brian C. Baer

How He-man Mastered the Universe: Toy to Television to the Big Screen by Brian C. Baer

SKU: 9781476665900
$19.99
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Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.

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  • About
    • Newsletter Sign Up
    • Returns Policy
    • Employment
    • Contact Us
  • Photo Gallery
  • Blog
    • Reviews
  • Southern Bestseller List
    • 2020 Bestseller List
    • 2020 Southern Book Prize Winners
  • Programs
    • Free Books for Boone >
      • FBFB Support
    • 2021 Reading Challenge
    • Book Clubs >
      • Fantasy & Science Fiction Book Club
      • Foggy Pine Book Club
    • Loyalty & Discount Programs
    • For Authors >
      • Local Authors
      • Southern Authors
    • Used Books
    • Conference Room Rental
  • Events
  • Shop
    • Shop Our Shelves
    • Mystery Box
    • Audiobooks
    • Gift Cards
    • Reading Lists >
      • Antiracist Reading List
      • Queer Literature Reading List
      • Summer Reading
    • Donation & Tip Jar
    • Products